2011 Satisfaction Survey Results announced
Thanks to everyone who responded to the Sample Answers special Christmas survey. The three prize draw winners of our International RDD were:
- Michael Lappler of Icon Added Value, who wins €1200 worth of International RDD.
- Jim Oliver of Proteus Research in the UK who wins £1000 worth of International RDD.
- Elizabeth Staples of Kadence International in the USA, who wins $1500 worth of International RDD.
We had 73 responses in total of which 62 people completed the survey and 46 of these are clients
You may be interested in some of the key findings from the survey
- • Our clients rated their experience of working with us based on three options; Completely Satisfied, Mostly Satisfied and Not Satisfied. 70% declared themselves to be completely satisfied and 30% mostly satisfied. We had nobody respond as NOT satisfied. Whilst very pleased to have achieved such warm feedback our challenge is ensure even more people are Completely Satisfied in a year’s time!
- • It was also comforting to note that the vast majority of our respondents were optimistic about prospects for the research business in 2012; with at least 80% believing business levels would remain at current levels or increase across all methodologies. Online and B2B research received the most positive expectations with 40-50% of respondents believing business levels in these areas would increase
- • Not surprising ‘meeting the right target group’ was by far and away the highest rated factor when choosing a sample provider. followed by sample quality (rated as half as important). We will ensure that we keep these as our main criteria when presenting sample options to you whilst continuing to improve our service levels and competitiveness.
Thanks again to all that responded, and we’d like to wish everyone a very successful 2012.
Article posted on Thursday, January, 19th, 2012 at 3:00 pm
Be the first to comment!
