Skip to Content

Latest News & Events

May

21

The polls get it right with help from Sample Answers RDD

Congratulations to ICM for achieving the closest prediction to the outcome of the popular vote in the recent UK election.

It is also notable that on this occasion all of those achieving an average error of less than 2% used the telephone for data collection, based upon RDD sampling and we are proud to say that ICM acquired their sample from Sample Answers Ltd.

  CON LAB LDEM Other Av. Error
ICM 36 28 26 10  
Diff -1 -2 +2 0 1.25
Populus 37 28 27 8  
Diff 0 -2 +3 -2 1.75
Harris 35 29 27 9  
Diff -2 -1 +3 -1 1.75
Ipsos MORI 36 29 27 8  
Diff -1 -1 +3 -2 1.75
YouGov 35 28 28 9  
Diff -2 -2 +4 -1 2.25
ComRes 37 28 28 7  
Diff 0 -2 +4 -3 2.25
Opinium 35 27 26 12  
Diff -2 -3 +2 +2 2.25
Angus Reid 36 24 29 11  
Diff -1 -6 +5 +1 3.25
TNS BMRB 33 27 29 11  
Diff -4 -3 +5 +1 3.25
RESULT 37 30 24 10  

Source: UK Polling Report – Posted by Anthony Wells

Sample Answers provide solutions for all your sampling requirements, ranging from nationally representative samples to precisely targeted samples of specific customer segments. For further details call sales on 0208 274 5000.

Return to other news