Our Team



Mark Dent

Business Development Director


Mark Dent
Business Development DirectorMark joined Sample Answers in 1998 and became Managing Director in 2001, holding this position until he moved to Colombia in November 2011, where he took up the new post of Business Development Director in the Americas, a position he still holds today.After completing his HND in Computer Studies from what is now known as Kingston University, Mark started his Market Research career at Infratest Burke Ltd. where he worked in the data processing department, cleaning data and producing tables. In 1995, Mark left Infratest and joined Eole UK Ltd. as the Bureau Services Manager, working on many high profile projects including the Athens World Athletics Championships in 1997.Mark has a keen interest in sport, especially football, golf and cricket. Other interests include people, travel, food and real ale, which probably explains a lot.


Ton Paans

Director


Ton Paans
DirectorTon joined Sample Answers in 2002 to establish and look after its non-UK European business from the company’s Amsterdam office.He first entered the MR industry in 1985 with the Dutch Inter/View company, joining a team to set-up its data collection and analysis solutions abroad. A lifelong anglophile, he took the opportunity to move to London in 1988 to help establish a new DP department at Infratest-Burke where he combined hands-on and managerial responsibilities to eventually become Data Services Director.In 1996 he left for CMR Group where he ran several early online data collection projects and helped organise its pioneering seminars on Market Research and the then fledgling Internet.Ton is a shameless music-loving, theatre-going, book devouring cinephile with a bunch of other interests and an unwavering loyalty to Ajax football club.



Tony Dent

Chairman


Tony Dent
ChairmanTony is a statistician with over 40 years market research experience. Starting with the MIL Group of companies (now part of GfK) in 1968, where he became immersed in every type of ‘target’ group from consumer to specialist B2B and healthcare work. He was then appointed as managing director of Industrial Data Limited, where he was one of the pioneers of business-to-business telephone research, firstly in the UK, then conducting projects throughout Europe and elsewhere from 1972 onwards.He is experienced with many research techniques and differing sample methods and has acted as a consultant to a number of companies: including Barclays Bank, the Civil Aviation Authority, DHL, DTI, IBM, Hewlett Packard, Radio Free Europe, NatWest and Xerox Corporation.Tony is a frequent speaker and author of chapter on ‘Estimating Product Market Size’ in Kogan Page Handbook on Business Market Research.


Syed Hasib

Finance Director


Syed Hasib
Finance DirectorSyed is a qualified Chartered Accountant currently serving as the Finance Director of Programmemaster and SMI Limited. Syed is also the principal of Hasco Financial a tax consulting firm dealing with tax matters of individuals and companies. Prior to joining Programmemaster Limited in 2012, Syed has held numerous financial positions within banks and industries in various sectors.


Jeff Altman

Director


Jeff Altman
DirectorJeff is the former finance vice president of IMS International and currently serves as Managing Director of ProgrammeMaster and Director of Sample Answers Ltd. Jeff is also the principal of AFSL, a financial consulting firm with multinational corporations specialising in mergers and acquisitions, corporate reorganizations and treasury, realignments and international tax matters.Mr. Altman is one of the founding investors and transaction leader of the SSI acquisition team a served on the SSI Board. Mr. Altman is also a founder and member of the Board of Directors of Liberty Bell Bank of Cherry Hill, New Jersey (NASDAQ symbol LBBB). He has participated in the management teams of Saatchi & Saatchi, EMCORE Corporation, Adidas AG and MediMedia International Ltd.