About Us

About Us

Started as a partnership in 1992, Sample Answers became a limited company in 1995. With our head office in Redhill, UK and a second sales office in Amsterdam, The Netherlands, we now have a full time client-driven sales staff supported by dedicated production staff. Our knowledge of database and research industries spans over 35 years.

We are better known for our global telephone sample services, but did you know that we are also pioneers in online methods? We fulfilled our first online research project as early as 1998. We used a proprietary system that we developed at that time and the language used for the questionnaire was Mandarin Chinese! With an increase in online methodologies and mixed mode platforms, we remain at the forefront of sampling solutions. And when you need
design and data sourcing or statistical consultancy, we’re on hand to provide your own fast, personalised sampling department.

The Sample Answers service covers all types of potential respondents across the globe and is built around 4 basic principles:

Quality: We have high standards all the way. Our commitment to quality is paramount:

  • All our data suppliers adhere to data protection legislation.
  • We work hard with our suppliers to make sure quality levels never dip.
  • Our data is always supplied with full integrity.
  • We adhere to the MRS code of conduct, plus all data protection legislation.

Advice: Our team of in-house experts are always available to provide you with advice on how to find those hard to reach targets. If we don’t have the answer in-house, then we invest time to identify the best solution for your purpose.

Fast Turnaround: For most targeted or RDD samples, we can normally deliver your order within 48 hours, often within hours.

Cost Effectiveness: We provide samples of a size to match your needs, from a few hundred records to large orders of over 500,000. Our minimum charge is as low as £150. Any other counts and advice are free.

Meet the Team


Mark joined Sample Answers in 1998 and became Managing Director in 2001, holding this position until he moved to Colombia in November 2011, where he took up the new post of Business Development Director in the Americas. He has recently moved back to UK and is working in his original position of the Managing Director.
After completing his HND in Computer Studies from what is now known as Kingston University, Mark started his Market Research career at Infratest Burke Ltd. where he worked in the data processing department, cleaning data and producing tables. In 1995, Mark left Infratest and joined Eole UK Ltd. as the Bureau Services Manager, working on many high profile projects including the Athens World Athletics Championships in 1997. Mark has a keen interest in sport, especially football, golf and cricket. Other interests include people, travel, food and real ale which probably explains a lot.


Tony is a statistician with over 40 years market research experience. Starting with the MIL Group of companies (now part of GfK) in 1968, where he became immersed in every type of ‘target’ group from consumer to specialist B2B and healthcare work. He was then appointed as managing director of Industrial Data Limited, where
he was one of the pioneers of business-to-business telephone research, firstly in the UK, then conducting
projects throughout Europe and elsewhere from 1972 onwards. He is experienced with many research techniques and differing sample methods and has acted as a consultant to a number of companies: including Barclays Bank, the Civil Aviation Authority, DHL, DTI, IBM, Hewlett Packard, Radio Free Europe, NatWest and Xerox Corporation.
Tony is a frequent speaker and author of chapter on ‘Estimating Product Market Size’ in Kogan Page Handbook on
Business Market Research.


Ton joined Sample Answers in 2002 to establish and look after its non-UK European business from the company’s Amsterdam office. He first entered the MR industry in 1985 with the Dutch Inter/View company, joining a team
to set-up its data collection and analysis solutions abroad. A lifelong anglophile, he took the opportunity to move to London in 1988 to help establish a new DP department at Infratest-Burke where he combined hands-on and managerial responsibilities to eventually become Data Services Director. In 1996 he left for CMR Group where he ran several early online data collection projects and helped organise its pioneering seminars on Market Research and the then fledgling Internet. Ton is a shameless music-loving, theatre-going, book devouring cinephile with a bunch of other interests and an unwavering loyalty to Ajax football club.



(Martin is sending something over)




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